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Research papers

Data gathering and forecasting difficulties in the developing countries

This paper considers the problems of collecting data for sales forecasting and marketing decision making in the developing countries. Included in the discussion is an evaluation of the sales forecasting experience of a small number of Canadian firms...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Erdener Kaynak, Gillian Rice
June 15, 1987
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Citation

Kaynak and Rice (1987a, June 15). Data gathering and forecasting difficulties in the developing countries. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/data-gathering-and-forecasting-difficulties-in-the-developing-countries


Research papers

Statistics and significance testing

In this chapter, the emphasis will be on the ‘analysis and interpretation’ aspects of statistics dealing mainly with simple descriptive measures calculated from survey data and the testing of hypotheses about those data. The more advanced...

Catalogue: Consumer Market Research Handbook
Author: Paul Harris
August 1, 1986
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Citation

Harris, P. (1986a, August 01). Statistics and significance testing. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/statistics-and-significance-testing


Research papers

Panel research

This chapter is concerned with panels. Like so many common English words placed in a market research context, its special research meaning is entirely familiar to the practitioners and confusing to the layman. Its nearest common meaning is a list of...

Catalogue: Consumer Market Research Handbook
Author: John Parfitt
August 1, 1986
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Citation

Parfitt, J. (1986a, August 01). Panel research. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/panel-research


Research papers

Statistical and individual data bases supporting MMIS

Marketing Management Information Systems are becoming increasingly used by marketing departments to test strategic implications over planned performances. Computers and associated software are some of the tools available to the busy executive. Modern...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Elio Pennisi, Giancarlo Ibba
January 25, 1984
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Citation

Pennisi and Ibba (1984a, January 25). Statistical and individual data bases supporting MMIS . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/statistical-and-individual-data-bases-supporting-mmis-


Research papers

The development of a financial panel and its contribution to financial marketing

A panel approach was adopted by AGB to solve this research information problem. The paper outlines the pilot stage of the Index panel and describes how this pilot led to major modifications both to the data collection processes and the data...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: John F. Swift, John English
June 15, 1983
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Citation

Swift and English (1983a, June 15). The development of a financial panel and its contribution to financial marketing. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-development-of-a-financial-panel-and-its-contribution-to-financial-marketing


Research papers

A marketing information and communication system

This paper will describe a Marketing Information and Communication System (MICS) that is based on market research and closely links the marketing research function to the marketing and sales function. The results accrued from this custom-designed...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Authors: Brian Keedwell, Richard Starr
June 15, 1983
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Citation

Keedwell and Starr (1983a, June 15). A marketing information and communication system. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-marketing-information-and-communication-system


Research papers

Tv audience data checkup

In the Federal Republic of Germany and West-Berlin there are three research instruments delivering TV audience data in a periodic manner: 1. Teleskopie, a panel with continuous daily measurement based on 1650 TV households with 3400 adults and 620...

Catalogue: Seminar 1982: Improving Media Research
Author: Jürgen Pfifferling
June 15, 1982
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Citation

Pfifferling, J. (1982a, June 15). Tv audience data checkup. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/tv-audience-data-checkup


Research papers

Measurement of retail sales beyond the normal packaged grocery products

The paper describes an attempt to measure retail sales beyond the usual measurement of branded packaged groceries. It explains why the attempt should be made, especially by an independent television contractor; it examines the method used to obtain...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Hugh Johnson
June 15, 1982
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Citation

Johnson, H. (1982a, June 15). Measurement of retail sales beyond the normal packaged grocery products. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/measurement-of-retail-sales-beyond-the-normal-packaged-grocery-products


Research papers

Life cycle and income segmentation

In media research we are generally concerned, either explicitly or implicitly, with measures of media audiences on the one hand and with measures related to the consumption of goods and services on the other. In a given survey it may be possible to...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Pym Cornish
June 15, 1981
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Citation

Cornish, P. (1981a, June 15). Life cycle and income segmentation. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/life-cycle-and-income-segmentation